As brands and shoppers settled into a brand new routine that was caused by the disruption from the pandemic, there’s been a shift in how to use social media nowadays. And what seems like the best time to post on social media has become a lot of concern.
Each social media platform has its own edges counting on your goals, content sort and audience. If you’re noticing your engagement isn’t wherever you wish it to be, contemplate revisiting your social media goals and overall KPIs. Of course, knowing the days you get the foremost engagement helps you reach those goals better. Decoding the information for every social network singly, we have a tendency to systematically notice that the very best times of engagement were Tuesdays, Wednesdays and Thursdays at 9 am or 10 am. Midweekly mornings proved to be a no-hit time across most social platforms, as well as Facebook, Instagram, Twitter and LinkedIn.
● Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.
1. Best Times to Post on Facebook
● Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon
● Worst days to post on Facebook: Saturdays
Facebook continues to be the foremost used platform by marketers worldwide however we’ve seen a noteworthy shift in engagement in 2022. whereas mid-mornings dominated a lot in past years, it currently seems early morning hours have taken the lead
2. Best Times to Post on Instagram
● Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
● Worst days to post on Instagram: Sundays
Instagram remains a platform for product discovery of brands, merchandise or services. And new or increasing e-commerce options square measure shaping the approach shoppers use the app. In fact, four hundred and forty yards of users buy merchandise on the app weekly. As the platform is made on sharing high-quality photos, it is sensible to expand the app to incorporate e-commerce capabilities.
Brands shouldn’t sleep on Instagram though since that’s wherever their target market is. Use the platform to focus on merchandise or showcase your brand’s distinctive style through infographics. There are endless opportunities to interact with followers while posting numerous content on Instagram.
3. Best Times to Post on LinkedIn
● Best times to post on LinkedIn: Tuesdays 10 a.m. to noon
Considering what proportion of LinkedIn content is centered around skilled thought leadership and career growth, it is sensible that a majority of audiences are becoming the foremost out of this content throughout their operating day.
While LinkedIn continues to be a lot more specialized than different social platforms, it’s conjointly more and more branching into what styles of audiences it attracts. With over 810 million members in two hundred countries, LinkedIn is changing into equally vital for a large variety of content creation.
At AimGlobal we ensure we do our study to see what is working for you. Get in touch with us today if you need help with social media marketing for your brands.
