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Post Graduate Certificate in Digital Marketing
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Are you prepared to develop your professional career in the exciting field of digital marketing?
Our thorough post-graduate certificate programme is created to provide you with the information, abilities, and real-world experience you need to succeed in this fast-changing industry. Our programme will equip you for success in the digital marketing sector, whether you’re a fresh graduate or an experienced professional wishing to upgrade your skills.
STARTS ON
October 7, 2023
DURATION
9 Months, Online
12-15 Hours/ week
PROGRAM FEE
INR 2,87,000 + GST
EMIs as low as INR 6,883/ month. Learn more
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Program Highlights
Digital Strategy
Understand the fundamentals of digital marketing and how to create effective strategies.
Search Engine Optimization (SEO)
Learn to optimize websites for search engines and increase online visibility.
Social Media Marketing
Master the art of engaging and converting audiences on various social media platforms.
Content Marketing
Create compelling content that drives engagement and builds brand authority.
Email Marketing
Learn how to craft effective email campaigns that yield high conversion rates.
Pay-Per-Click (PPC) Advertising
Discover the secrets of creating and managing successful ad campaigns.
Web Analytics
Analyze data to make informed marketing decisions and improve campaign performance.
E-commerce Marketing
Explore strategies to drive online sales and enhance customer experiences.
Marketing Automation
Harness the power of marketing automation to streamline processes and improve efficiency.
Website development
Learn the secrets of web development with our in-depth course, which also covers HTML, CSS, JavaScript, and other topics.
Graphic Designing
With our graphic design course, you can unleash your creativity while learning tools and methods that are used by professionals. Develop your creative abilities while producing beautiful graphics, logos, and layouts
Note: This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program’s desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
Why Choose Our Program?
Industry-Relevant Curriculum
Our curriculum is designed by industry experts to ensure you learn the most up-to-date digital marketing strategies, techniques, and tools.
Hands-On Experience
Gain real-world experience through live projects, case studies, and internship opportunities, allowing you to apply what you learn.
Expert Faculty
Learn from seasoned professionals and top-notch instructors who are leaders in the digital marketing field.
Cutting-Edge Tools
Access the latest marketing tools and technologies to stay ahead of the curve.
Career Support
We provide career guidance, resume building, and interview preparation to help you land your dream job in digital marketing.
Testimonials
What Our Past Participants Say
"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!"
PILAR MATURANA
Digital Marketing Producer, Crescendo Collective
Note: The ratings and participant testimonials are from the global cohort of the program.
Advance Your Career in Digital Marketing
Advance your career in digital marketing by specializing in roles such as:
- Content Marketing
- Customer Experience and Engagement: Conversations, Campaigns, and Conversions
- E- Commerce Management
- Marketing Automation
- Marketing Experimentation and Analytics
- Growth Marketing
- Social Media Marketing
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Conversion Rate Optimisation
Tools
HubSpot
Email Marketing
Content Creation
Google Analytics
User-generated Content
Certifications
Google Analytics for Beginners and Advanced Google Analytics Certifications
Google Ads Display and Google Ads Search Certifications
HubSpot Content Marketing and Social Media Certifications
Semrush SEO Toolkit
Admission Requirements
- A bachelor’s degree in any field
- A strong desire to excel in digital marketing
- Basic computer and internet skills
Don’t pass up this chance to master digital marketing and open the door to a world of fascinating employment options. Participate in our post-graduate degree programme to change your digital marketing abilities.
Are you eager to begin? Make your imprint in the digital world by applying right away!
Who is This Program For?
This program is ideal for:
- Senior and mid-career professionals eager to learn how to align their organization’s marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
- Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program
Program Certificate
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Note:
– After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
– All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
– This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Program Faculty
MOHANBIR SAWHNEY
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial…..
Office Hours: Every Saturday, 16:30 Hours IST*
Note:
Learning facilitator details and office hour dates and timings are from previous batches. The learning facilitators may change for upcoming batches based on availability and the office hour timings and dates may be changed based on a mutually decided schedule between Emeritus and the Learning facilitator.
*The mentioned timelines are tentative.
Module Summaries
Section 1: Customer Understanding and Segmentation
The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.
Section 2: Content, Social Media, and Search Engines
The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.
Section 3: Digital Channels, Strategy, and Execution
This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.
Section 4: Marketing Experimentation and Optimization
The final few weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.
For more information on the full syllabus, download our brochure
Build Your Skill Set
Build Your Strategies
- Create content that converts
- Optimize your campaigns for maximum return on investment (ROI)
- Segment audiences across social platforms and personalize your messages
- Automate tasks to scale faster and more efficiently
- Manage campaigns that offer real-time feedback through simulations
- Keep your email messages out of spam filters and in front of your customers
Build Your Future
- Complete a capstone project to add to your portfolio
- Create an effective resume, cover letter, and LinkedIn profile
- Build your digital marketing portfolio with the help from an industry professional
- Determine which career path in digital marketing is most suitable for you
- Locate your influencers
- Build your network
Financing Options* Starting at INR 6,883/ Month.
Option 1
Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 36
EMI/ month: INR 9,994
Option 2
Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 48
EMI/ month: INR 8,050
Option 3
Program Fee: INR 2,80,000 + GST
Max Loan Amount: INR 2,80,000 + GST
Tenure (months): 60
EMI/ month: INR 6,883
Also available in 12/ 18/ 24/ 30/ 42 months EMI plans.
Note:
The above EMI’s are indicative and figures in INR are approx.
The EMI’s offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Emeritus Career Services*
Career Management Modules on:
- Building an Impressive Resume & Cover Letter
- Building an Impressive LinkedIn Profile
- Navigating Job Search
- Interview Preparation
- Job Placement Assistance
Note:
*Available to Indian residents only.
**Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Early applications encouraged. Limited seats are available.
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The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
In collaboration with
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of ‘Eruditus’ and ‘Emeritus’.