What is Online Search | SEO | Site Search | SEA – Search Engine Advertising
What is Online Search | SEO | Site Search | SEA – Search Engine Advertising
Online Search can be categorized into below:
Online Search can be categorized into below:
- Organic Search (aka SEO)
- Site Search (aka Onsite Search)
- Search Engine Advertising SEA (aka SEM)
What is Organic Search (aka SEO) ?
Optimizing your webpage/image/video/newspage/ etc to rank high on Google.com & other search engines is called organic search (aka SEO).
What is Site Search (aka Onsite Search)?
Optimizing your webpage/image/video/newspage/ etc to rank high on your own website is called Site Search (aka Onsite Search).
What is Search Engine Advertising SEA (aka SEM)?
Bidding for a keyword on Google.com & other search engines to promote your webpage via a text AD is called Search Engine Advertising SEA (aka SEM)
A quick video on What is Online Search | SEO | Site Search | SEA – Search Engine Advertising: http://bit.ly/1mmPd0n
Image SEO | SEO for an Image | SEO for Images
Image SEO | SEO for an Image | SEO for Images
How to do SEO for an Image or in simple the Image SEO:
- When you load your image on your webpage ensure it saved as ‘keyword’.jpeg & not 1.jpeg or untitled.jpeg
- Add the same keyword in the ‘alt tag’ & ‘alt attributes’
Why SEO for an Image is important:
- It helps your image rank high on image search on Google.com & other major search engines
- It helps your build an external link equity when a user comes back from image search result
A quick video on Image SEO | SEO for an Image | SEO for Images: http://bit.ly/1frTgPX
Video SEO | How to do Video SEO
Video SEO | How to do Video SEO
How to do Video SEO:
- Identify the primary keyword using Google AdWords Keyword Planner
- Upload your video on YouTube
- When you load your video on YouTube, lay focus on title, description & keywords(inc tags)
- Upload the same video on your blog post on Blogger.com
- Ensure your blogpost also speaks about the video (keyword rich blog post)
- Ensure your promote your video URL on your blogpost and the blogpost URL in your video for link equity
You may watch a quick video on Video SEO: http://bit.ly/1homMNB
Facebook Marketing | Organic Facebook Marketing
Facebook Marketing | Organic Facebook Marketing
Facebook marketing can be classified into organic & paid Facebook Marketing. Let us discuss about Organic Facebook Marketing.
Once you have created your Facebook Business Page then it have gathered enough likes(users) then the job is all about engaging the likes(users/audience) on your Facebook Business Page.
You can engage your audience in the below formats:
- Text based post
- Image based post
- Video based post
- Offer based post
- Event based post
And you can channelize the above formats to promote either of the below:
- Contest
- Promotions/Offers/Discounts
- Announcements
- Case Studies
- Press Releases
A quick video on Facebook Marketing | Organic Facebook Marketing: http://bit.ly/1ceJXW0
Internal Link Building in SEO | Link Equity for SEO
Internal Link Building in SEO | Link Equity for SEO
What is internal link building?
Internal link building is part of the link equity factor of SEO. Internal link building helps spiders understand that yes your webpage is very well interlinked within your website helping users navigate easily within your site.
How to do internal link building?
- Identify the list of webpages within your webpage where you’d like to promote your SEOized webpage
- You can then plan to promote your SEOized webpage on the identified webpages(high trafficked webpages via banner, module, anchor text & more..)
You may want to watch my video on internal link building in SEO: http://bit.ly/M58VwR
Site Search in Google Analytics
Site search enablement and tracking in Google Analytics
Site search is very important feature on any website. It lets the user find the information swiftly and easily. Site search is like the ‘Google’ of your website. Make the best use of it as the user searching on your website can either be your customer or a prospect wanting to be your customer.
Site search can help you:
1) Site search keywords can be used in your paid search campaigns
2) Site search will give an inference of what content you need to start promoting on your website as users are finding it difficult to find it on your homepage or other webpages from where the site search query has triggered
3) Site search on the eCommerce websites are a boon to their online business model
Different types of site search:
1) Keyword Search
2) Advanced Search
3) Part Search
Site Search Enhancements/Optimization can include:
1) Autosuggest tagging
2) Controlled 1st result
3) Advertisement in the form of text or image Ads
4) Surveys & Polls
How to enable site search tracking in Google Analytics:
1) Goto ADMIN tab
2) Goto Site Search Settings
3) Goto Do Track Site Search
4) Within the Query Parameter, key in the query parameter
5) For more details, visit Google’s guide to site search
How to do site search tracking/measurement in Google Analytics:
1) Log in to your Google Analytics account
2) Goto ‘Content’ in the LHS
3) Click on ‘Site Search’
Custom campaign tagging in Google Analytics
Custom campaign tagging in Google Analytics
You can now track all your custom campaigns irrespective of them being organic or paid.
Few examples for organic campaigns are in-house DB based email marketing campaigns, social media organic campaigns, email signatures, web merchandising, vanity URLs, organic link building campaigns, organic affiliate marketing campaigns, online press releases etc.
Few examples for paid campaigns are paid email-marketing campaigns, paid link-building campaigns, paid affiliate-marketing campaigns etc.
Now, follow the below steps for building click tags:
Step 1: Go to Google URL Builder
Step 2: Fill the form with the below requirement and complete campaign destination URL with click tags will be generated for your usage
* Enter the URL of your website
* Campaign Source should always be used
* Campaign Medium should always be used
* Campaign Term is optional
* Campaign Content is optional
* Campaign Name should always be used
Step 3: You are all set to go to your Google Analytics account and start tracking the performance of your campaigns
How to do SEO (Search Engine Optimization)
How to do SEO (Search Engine Optimization) :
SEO (Search Engine Optimization) is an art & science of getting the webpages up on a certain Search Engine Result Page (whether on Google, Yahoo, Bing & others). SEO (Search Engine Optimization) can be performed for a webpage, image, video, press release, blog etc.
SEO (Search Engine Optimization) can be configured for Desktop, Laptop, & Mobile Devices.
SEO (Search Engine Optimization) involves the 4 basic procedures:
1) Keyword Research
2) Relevancy Update
3) Equity Enhancement
4) Unique Visitors via Campaigns
Thumb Rule: SEO for a webpage can be performed for 1 primary keyword or plurals of it. While, a homepage or corporate portal pages can accommodate more than 4-5 primary keywords.
1) How to do keyword research:
Step 2: Identify the relevant webpage for the selected primary keyword
Step 3: Investigate at what position is your website/webpage enjoying a rank position on Google, Yahoo & Bing. You can do with the help of Rank Checker Tool
Step 4: Investigate who is enjoying the #1, #2, & #3 position on Google for the selected primary keyword
Step 5: Investigate whether your competitor websites are enjoying any rank positions on SERP 1, SERP 2 & SERP 3. SERP = Search Engine Result Page
2) How to do relevancy update:
Step 2: Pepper the meta tags with keyword rich content. Title tag should be within 75 character limit, Meta Description should be within 150 character limit, Meta Keyword should consist of 6-8 keywords, Validate if H tags and Alt tags are keyword rich
Step 3: Ensure the primary keyword is made available in the URL
Step 4: Ensure the page title & content is keyword rich ( you may go in for SEO copywriting)
3) How to do equity link enhancements:
Step 1: Promote the SEOized webpage within your website or high trafficked webpages on your site.
Step 2: Contact your business partners or affiliate marketing websites to promote your SEOized webpage on their websites.
Step 3: Promote the SEOized webpage on your social channels such as twitter, facebook, g+, linkedin, youtube, pinterest etc.
Step 4: Activate paid equity link building campaign with the help of an agency or tools like Conductor, Moz, Covario and others.
Step 5: Activate an online press release campaign to the SEOized webpage.
4) Unique Visitors via Campaigns:
Step 1: Activate Search Engine Marketing Campaigns via Google AdWords
Step 2: Activate Contextual and Display advertising on Google Display Network and YouTube
Step 3: Activate Email Marketing Campaigns
Step 4: Activate any other form of online marketing campaigns such as social media campaigns, content sponsorship, kontera advertising and etc.
Study material to clear Google AdWords Professional (GAP) exams
Study material to clear Google AdWords Professional (GAP) exams
It is not easy to clear Google AdWords Professional (GAP) exams unless you are thorough with the below study materials and with minimum experience of using Google AdWords Tool
Step 1: Watch all the videos part of AdWords Online Classroom on YouTube
Step 2: Watch all the videos part of AdWords Online Classroom 2 on YouTube
Step 3: Watch all the videos part of Google Mobile Ads & YouTube Advertisers on YouTube
Step 4: Study & Revise the following exam materials: Google AdWords Fundamental Exam, Google AdWords Display Advanced Exam and Google AdWords Search Advanced Exam
Step 4: Now you are all set to Register for Google Analytics Certification (GAC) exams
Study material to clear Google Analytics Certification (GAC) exams
It is not easy to clear Google Analytics Certification (GAC) exams unless you are thorough with the below study materials and with minimum experience of using Google Analytics Tool
Step 1: Watch all the videos part of Conversion University on YouTube
Step 2: Watch all the videos part of Google Analytics on YouTube
Step 3: Read & Revise the following study material: Google Analytics Study Material
Step 4: Now you are all set to Register for Google Analytics Certification (GAC) exams