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April 17, 2014by agadminSEO/ASO/CRO Services

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

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April 13, 2014by agadminSEO/ASO/CRO Services

Digital Marketing & Analytics Trainer | Digital Marketing & Analytics Workshops

  • Digital Marketing & Analytics Trainer & Consultant 
  • Digital Marketing & Analytics Workshops


Digital Marketing & Analytics with Meer Irfan Ali: 

Go Digital Go Global. 


Our goal is simple: 

To help you take your businesses global. 


  • Social Media Marketing & Analytics
  • Search Engine Optimization & Analytics
  • Site Search Optimization & Analytics
  • Web Merchandising & Analytics
  • Personal, Professional & Business Blogging & Analytics
  • Google AdSense & Affiliate Marketing
  • Search Engine Marketing & Analytics
  • Display Advertising & Analytics
  • Email Marketing & Analytics
  • Social Advertising & Analytics
  • Web Analytics via Google Analytics 
  • Free vs Paid Web Analytics Tools
  • Website Analytics, Webpage Analytics, Audience Analytics, Acquisition Analytics, Visitor Referral Analytics, Visitor Flow & Behavior Analytics, Conversion/Goals/Events/Ecommerce Analytics & more…



Testimonials:


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April 13, 2014by agadminEmail/SMS/Whatsapp/Push Marketing

SEM, Display Advertising, Social Advertising, Email Marketing, Web Analytics & Google Analytics Workshop for MuseComm in Bangalore, Karnataka, India

About MuseComm by MuseComm:


At MuseComm, we cater to all kinds of industries. Why? Because the personnel at MuseComm have years of experience working with various brands from different industries and segments. All of which adds up to an advertising and communications firm with a pedigree.

In the 2nd day workshop, i covered the below topics:

1) Search Engine Marketing.

2) Display Advertising via Google AdWords.


3) Social Advertising on Facebook, LinkedIn, YouTube & Twitter.

4) Google Analytics for Website Analytics, Campaign Analytics, Visitor Behavior Analytics, Social Analytics, Mobile Analytics, SEO & SSO Analytics.

5) Web Analytics for Marketers, Sales & Technology teams.

Individuals awarded with the 2 day workshop completion certificates:


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April 13, 2014by agadminSEO/ASO/CRO Services

Social Media, SEO, & Blogs Workshop for MuseComm in Bangalore, Karnataka, India

About MuseComm by MuseComm:

At MuseComm, we cater to all kinds of industries. Why? Because the personnel at MuseComm have years of experience working with various brands from different industries and segments. All of which adds up to an advertising and communications firm with a pedigree.

In the 1st day workshop, i covered the below topics:

1) Social Media Marketing, Content Scheduling, Campaigns & Analytics on
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Google+
  • YouTube

2) SEO – Search Engine Optimization


3) SSO – Site Search Optimization

4) Blogging (Personal, Professional & Business)

5) Google AdSense and how to monetize blogs, websites & videos.

The training via case studies and practicals via templates & tools:

Brainstorming sessions during the ‘learn & act’ activity:

Taking businesses digital, GO DIGITAL. GO GLOBAL.

During the lunch break, Getting geared up for the post lunch sessions:

Team presents their ideas during the ‘learn & act’ session:

With the multi-talented MuseComm team:


Teams presenting their ‘ideas & solutions’ as per the case provided during ‘learn & act’ session:

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March 12, 2014by agadminSEO/ASO/CRO Services

Learn About Digital Marketing & Analytics

Learn About Digital Marketing & Analytics


Learn Social Media Marketing & Analytics.
Learn about SEO, Site Search, Blogging, AdSense & HOW TO MAKE MONEY ONLINE.
Learn about Web Analytics & Google Analytics.
Learn about Online Advertising, Google AdWords & Email Marketing.
Learn about eCommerce, eSales & more..

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February 20, 2014by agadminSEO/ASO/CRO Services

Link Equity for SEO | Link Building for SEO

What is link equity?

Link equity is the measure of how important or valuable your webpage is. This is calculated by how many premier websites promote your SEOized webpage within their websites. The premier websites can be either of the below:

  • Your social channels like facebook, twitter, google plus, linkedin, pinterest & more
  • Your online press releases via PRWEB.com & PR agencies
  • The media & news websites
  • Paid link building campaigns via tools such as CONDUCTOR
  • Promoting your SEOized webpage within your website
  • Promoting your SEOized webpage in your partner websites
How to do build link equity?

Link equity campaigns can be categorized into below:

1) Internal Link Building: Promoting your SEOized webpage within your website

2) External Link Building:

  • Social links: Promoting your SEOized webpage within your social channels like facebook, twitter, google plus, linkedin, pinterest & more
  • Promoting your SEOized webpage in your partner websites
  • Paid link building campaigns via tools such as CONDUCTOR
  • Your online press releases via PRWEB.com & PR agencies
  • Your content being picked by news, media & review sites

You may want to watch my video on Link Equity for SEO | Link Building for SEO 

 
 
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February 20, 2014by agadminSEO/ASO/CRO Services

External Link Building in SEO | Link Equity for SEO

What is external link building?

External link building is part of the link equity factor of SEO. External link building helps spiders understand that yes your webpage is very valuable as it is being promoted by other 3rd party premier websites via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

How to do external link building?

  • Identify the list of partner websites where you can promote your SEOized webpage.
  • Use tools like CONDUCTOR to perform paid link building activity.
  • Promote your SEOized page via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

You may want to watch my video on External Link Building | Link Building in SEO

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February 18, 2014by agadminSEO/ASO/CRO Services

Web Analytics: Free Web Analytics Tools & Paid Web Analytics Tools

Web analytics is an integral part of any business intelligence portfolio and cannot be avoided in any decision-making phase. But it is perhaps most discussed among online marketers, who require it in order to make the best sales and marketing decisions. These are often the same users who face a decision between paying for Web analytics tools and using free ones.
Since the time long ago when the release of the free Google Analytics tool created immense noise, significant differences between paid and free tools have emerged.
The biggest advantage of paid Web analytics solutions is the extensive support offered in terms of training, consultancy, and expert advice in measuring every aspect of your Website. Also, free tools normally just show trends and a summary-based view of the data. With paid analytics, it is possible to have much more graphical information, including a summary of data by date presented in dashboards.
The choice of free or paid depends on the intensity of your business. A personal blog or a nonprofit Website might be easily integrated with free Web analytics tools, such as Google’s or those available from BBClone, FireStats, 4Q, Grape Web Statistics, JAWStats, MochiBot, Piwik,Snoop, Woopra, Yahoo! Web Analytics, to name a few.
Free tools like these may well be sufficient for small and medium-sized businesses. And even for a large enterprise, free tools can act as prototypes to showcase the power and importance of eventually opting for paid Web analytics.
A corporate or enterprise Website, in contrast, may require data that can only be furnished by a paid Web analytics solution, such as those available from Clickstream, Clicky, Coremetrics, Lyris (formerly ClickTracks), Mint, Omniture, Unica, or WebTrends, to name a few.
Paid-for Website analytics from suppliers like these will help firms answer queries like the following:
  • Which keyword(s) or referral source is giving me the best sales activity?
  • Which geography is giving the best clicks and sales?
  • Is organic search working well for me? Or is it the inorganic search giving more leads? (Note: Organic search refers results that appear automatically for free; inorganic search results are linked directly to ads or sponsored links.)
  • Which is my best online marketing campaign?
  • Who are my visitors in terms of geography, age, browsers, etc.?
  • What areas of my Website are visitors most interested in?
These reports aren’t the end of what can be done with Website analytics. All the Web intelligence and insights drawn from these tools fall into the area of business intelligence. To be specific, I would call it Website business intelligence.
Users can create spreadsheets and presentations to showcase Website business intelligence. But suppliers offer help here, too. IBM Corp. (NYSE: IBM), for example, has partnered with WebTrends to deliver Web analytics through IBM’s WebSphere Portal Software, a corporate BI management and reporting system.
Oracle Corp. (Nasdaq: ORCL) and SAS Institute Inc. are in the Web business intelligence area, too: Oracle’s acquisition of Sun Microsystems has added the Sun Web Analytics Solution to Oracle’s kitty. And SAS has its own Web analystics tool.
The growing popularity of Web analytics tools is a clear indication of how important it is for any businesses to extract Web intelligence to optimize the user experience on corporate sites. Only Web analytics can help optimize online marketing campaigns while contributing valuable detail to business intelligence.

You can interact with me & others on my above blog post on Internet Evolution

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February 17, 2014by agadminSEO/ASO/CRO Services

MEER IRFAN ALI’s YouTube Channel | Learn everything about Digital Marketing & Analytics:

MEER IRFAN ALI’s YouTube Channel | Learn everything about Digital Marketing & Analytics: ttp://bit.ly/1gIg8OK


Learn everything about digital marketing & analytics. Modules covered/getting covered are(& more): http://bit.ly/1gIg8OK
1) Social: Facebook, Twitter, Linkedin, Pinterest, YouTube, Google+, bit.ly & more..
2) Social Analytics: Tweetdeck, Facebook Insights, YouTube Analytics, Google Analytics & more..
3) SEO, SEO Analytics, Internal Link Building, External Link Building, Social SEO, Site Search, Site Search Analytics, Google Web Master Tools, Rank Checker & more..
4) Blogging, Blogger.com, Google AdSense & more..
5) Google Analytics
6) Google AdWords – Search Engine Advertising(Marketing), Display Advertising, YouTube Advertising, Social Advertising & more..
7) Email Marketing & Analytics

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February 17, 2014by agadminSEO/ASO/CRO Services

SEO Strategy | SEO Plan

SEO Strategy | SEO Plan 

How to build a quick SEO Strategy | SEO Plan:

  1. Introduce SEO in the overall marketing plan (offline & online)
  2. Pick the campaign page as your page to be SEOized 
  3. Pick the primary keyword from Google AdWords keyword planner tool
  4. Pepper the webpage with the primary keywords(s)
  5. Promote the same webpage across all offline & online channels
  6. Promote the webpage across all your social channels

A quick video on SEO Strategy | SEO Plan: http://bit.ly/M5eprw

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4. Campaign Management Services: Utilise our Ads Campaign Management service to increase the return on your online advertising investment. To target the correct demographic and increase conversions, our professionals create and optimise ad campaigns across a variety of channels. Let us improve the effectiveness of your digital advertising and provide quantifiable results. Make use of Aimglobal, an Email Marketing company in Bangalore. To deliver personalised content and increase conversions, we construct subscriber lists, conduct data analysis, and create compelling email campaigns. Utilise email to engage with your audience and efficiently maintain consumer relationships.

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