Top App Advertising Platforms
An organization can make money in multiple ways from apps after developing them which ranges from initial sale for paid apps to in-app purchases. One of the suitable ways to monetize the apps by any company is to find a suitable platform to get them a higher return on their investment. Any branch of economy can run smoothly only if the app business is driven by advertising. One of the top problems app developers are struggling with is the app discoverability. People do not make use of the apps they have on their mobile devices as often as app developers and publishers would hope or abandon them altogether. App user have a tendency to make use of 3-4 apps they frequently use and spend less time on other apps they have installed. Finding an effective app monetization may present a challenge for app developers as well.
As app publishers and mobile marketers are getting advanced they demand better user experience when dealing with networks. There are a number of app advertising platforms to choose from and we bring here some of the top app advertising platforms to earn maximum revenue.
1. AdMob –
AdMob is one of the most impressive platforms available which is owned by Google. It provides an integrated software development kit to connect over popular mobile platforms including Android, iOS and Windows Phone. AdMob has a high CPC to help you get the best ROI.
2. Millennial Media –
Millennial Media is an application platform which provides a wealth of research and intelligence. It can be used to quickly set up a campaign for advertisers to compete for your business. Millennial is trying hard to innovate with mobile ad units, including going deep on video.
3. Flurry –
Flurry was founded in 2005 and offers analytics to developers to track things like traffic, engagement, conversion, and ad revenue. It has also launched its own ad platform. It is being used by more than 700 million smartphones and other mobile devices. It is used for interstitial, takeover and video ads on iOs and Android.
4. Vungle –
Vungle is devoted in helping to monetize your app with interesting and engaging video ads that users enjoy viewing.
5. Tapjoy –
Tapjoy can be considered if you develop a mobile game due to its expertise with in-app purchases and enables your users to earn virtual currency.
6. AppLovin –
AppLovin enables you to offer personalized recommendations to users along with targeted promotions and other offerings.
7. Aditic –
Aditic is a major ad mobile network, created and owned by mobile marketing company Sofialys. It provides with support for a number of platforms, including Android, Blackberry, iOS, Java and Samsung Bada.
8. Kiip –
Kiip is used to reward your end users when they play your game on a mobile device. When they earn enough rewards, players can redeem them for actual items, such as snacks and drinks.
9. Hunt –
Hunt is a premiere independent mobile advertising platform that focuses on all of Latin America as well as the Hispanic market in the United States. It provides reporting API tools and a software development kit to help you better target your audience.
10. MobFox –
MobFox features an open-source software development kit, dynamic floor pricing and real time bidding through more than 30 integrated ad networks and supports more than 10,000 publishers.
Top 10 Mobile Wallet Companies – 10 Mobile Payments Systems To Take You There
Mobile wallet is a new concept in India that has surpassed credit card usage and is now replacing the traditional payments methods. A mobile wallet is a virtual mobile based wallet where one can store cash for making money mobile online or offline payments. There are various types of mobile wallets in India such as open, semi-open, semi-closed – all of these have their own features and type of usage and payments that can be made.
Below mentioned are the top 10 mobile wallet companies and what they offer to their customers.
1. PayTM –
PayTM is one of the largest mobile commerce platforms in India, offering its customers a digital wallet to store money and make quick payments. PayTM was launched in 2014 and works on a semi-closed model. It has a mobile market, where a customer can load money and make payments to merchants who have operational tie-ups with the company. Apart from making e-commerce transactions, PayTM wallet can also be used to make bill payments, transfer money and avail services from merchants from travel, entertainment and retail industry.
2. Google Wallet –
Instead of tapping your credit card on the NFC machine at the checkout counter, all you have to do is wave your smartphone or tap it on the machine to make your payments. It will easily identify the credit card information linked on your Google account. For this to work, Google Wallet requires Near Field Communication (NFC) technology available, which unfortunately is only available on certain smartphones and tablets. This presently works only in the US.
3. Momoe –
Momoe is a Bangaluru based mobile payments which focus on changing how customers pay while eating out, travel and shop. Using the Momoe app, one can store their credit card details and make mobile payments at various restaurants, grocery stores, apparel, salons and other retail outlets.
4. Mobikwik –
MobiKwik is an independent mobile payment network that supposedly connects 25 million users with 50,000 retailers and more. This mobile wallet lets its users add money using debit, credit card, net banking and even doorstep cash collection service, which can in turn be used to recharge, pay utility bills and shop at marketplaces. For the convenience of customers, MobiKwik has been tied up with large and small time grocery, restaurants and other offline merchants.
5. Oxigen –
Oxigen is one of the oldest players in the payment market since last year. With its service, people can easily share money with their friends and family over their preferred social networks and messaging platforms like Facebook, WhatsApp, Google+, and Twitter. The user can easily make use of their wallet to recharge their mobile phones, pay bills and shop across a large number of online merchants.
6. Venmo –
Venmo is an app available for BlackBerry, iOS and Android for transferring money between friends. Once you have an account, you can link a bank account, credit or debit card to it. It works similar to PayPal but only between two parties with Venmo accounts. Sending money is like writing an email to a friend, plus the amount you want to transfer. You can even share the transaction with a message on Facebook, Twitter or Foursquare.
7. PayUMoney –
PayUMoney is a company based in Gurgaon that provides online payment solutions which launched its services last year. This e-wallet enables the user to store cash and pay for various services and transactions. They provide with a wide range of benefits that include one-touch check out and discounts or on cash back offers on every transaction made. It provides instant refunds on order cancellations and buyer protect to ensure the right purchase and customer satisfaction.
8. State Bank Buddy –
This mobile wallet application was launched by State Bank of India so that users can transfer money to other users and bank accounts, pay bills, recharge, book for movies, hotels, shopping as well as travel.
9. Citi MasterPass –
Citi Bank India and MasterCard recently launched ‘Citi MasterPass’, India’s first global digital wallet for faster and secure online shopping. It enables the user for faster checkouts with a single click or touch and stores all your credit, debit, prepaid, loyalty cards and shipping details in one place.
10. Lime –
The third largest private sector bank launched ‘LIME’, an application that offers a mobile wallet, payments, shopping and banking facilities. This mobile wallet is available for both account & non-account holders and lets a user add money using his or her credit, debit and net banking details. One can also share the wallet with their loved ones or pool in funds into a shared wallet for a particular purpose.
What Are The Best App Analytics Tools
Using analytical app tools is an extremely important part of ensuring the success of your app. The first step is to create a quality app and after this you need to maintain your app’s growth through careful monitoring and adapting to what the audience wants to see. Here now one needs app analytics tools and how they provide app developers with up to date information on a large variety of different variables. For example, the app created by you may be attracting people due to a specific reason and with the help of analytics tools you can find out exactly why and how people are getting to your app.
With the use of app analytics tools you can discover other essential variables like the revenue your app is generating, the installs of your app, purchases and competitor rankings and know how many times the app has crashed. When you come to know more and more about your app will help you in improving the overall user experience. A better user experience means people will talk about your app more favorably to others. They will use your app for a longer period of time and you will have a chance of generating more revenue especially when in-app purchases are your primary source of income.
There are various app analytics tools to use some of which are free and most of the paid platforms too have a free version available as well. We have mentioned below the full list of app analytics tools:-
1. Google Analytics –
Google Analytics is a wholesome analytics tool provided by Google for free. There are two options for measuring mobile traffic under the tabs Audience>Mobile. These options are Overview and Devices. The Overview segment shows you the number of desktop, mobile and tablet users that access your site from various digital devices. The Devices segment shows you the device model being used by your site’s mobile visitors.
2. Adjust –
Adjust is a mobile app tracking and analytics company based in Berlin and San Francisco that was founded in 2012. Adjust’s dashboard gives publishers access to real-time click, install and event data on each of their marketing sources – this includes other important metrics such as user lifetime, one-time-user rate, MAUs and retention rate. Adjust displays the data it collects through engaging graphs and allows the user to filter and analyze ongoing developments.
3. Segment.io –
Segment.io is an API that lets you integrate all your analytics data on your website and send them to the analytics tool of your choice. This means that you do not have to install a separate JavaScript code every time you use a new analytics tool on your website. It is like the headquarters from which you can manage everything without having to go through new installations and integrations with analytics tools.
4. Mobile App Tracking –
Mobile App Tracking is an analytical tool created in 2011 by analytics company HasOffers. The platform allows app developers to choose the tracking methods and device identifiers that will work best to meet their own goals, which results in a flexible approach to app analytics. Mobile App Tracking uses a single SDK that is already integrated with key publishers and mobile ad networks, meaning there isn’t the need to waste time integrating multiple SDKs for each of them.
5. MixPanel –
MixPanel offers both web and mobile app analytics solution. The strong points for this tool are real-time data, funnel analysis, in-depth analysis and cohort analysis to track retention. If you have a mobile app, you can opt not to add an additional SDK library to your mobile app. Instead you implement it on the server-side. The mixpanel reports also gives you the ability to link between the web users and mobile users, to understand your website’s retention statistics. You can watch real-time events happening in your app and with a point-and-click interface, you can dig deeper into your mobile analytics data.
6. AppsFlyer –
AppsFlyer was founded in 2011, is an apps marketing platform that allows publishers to track and then optimize their user acquisition. AppsFlyer is a mobile apps marketing platform which allows app developers, brands and ad agencies to track and optimize their user’s acquisition funnel. As a pure tracking technology play, AppsFlyer is integrated with dozens of partners, acting as the entry point for advertisers to promote and measure their mobile app promotional campaigns.
7. Flurry –
Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone and mobile web. The latest news about Flurry is that it has been acquired by Yahoo. However, at this point of time the analytics is very basic, you cannot dig deeper into it unlike in paid tools of the same genre. Flurry analytics is mostly based on user-acquisition. It gives you information on active users, sessions, session lengths, frequency, retention, audience persona and demographic. It also gives you information about devices, carriers, firmware versions and errors. You can create conversion funnels.
8. WebTrends –
WebTrends offers a wide range of solutions one among which is mobile measurement. This tool provides mobile analytics for both mobile websites and mobile apps. It gives real-time campaign reporting with data visualizations and intuitive dashboards. The key metrics provided for mobile websites by this tool are real-time social metrics, heatmaps, visits, next pages, traffic sources and countries. Whereas the key metrics provided for mobile apps are revenue/downloads, session duration, new user acquisition reports, screen views per session and number of sessions. It provides app analytics for iOS, Blackberry, Android and Windows Phone.
9. Localytics –
Localytics is an analytics and app marketing platform that was founded in 2008 and is based in the USA. Localytics uses real-time engagement analysis to keep a publisher up to date on their app – the data is received via interactive reports. The ability to build user segments allows an app marketer to see what certain groups of users are doing, from there, they can act on this data through A/B testing to test different messaging and content with the individual user segments. Funnel management is also an option, measuring in real-time or retroactively the key funnels which will help to identify the drop-off points and stages of the user journey. Localytics also allows marketers to measure the lifetime value of users across different variables such as device, ad source, and mobile provider.
10. WebTrends –
WebTrends offers a wide range of solutions one among which is mobile measurement. This tool provides mobile analytics for both mobile websites and mobile apps. It gives real-time campaign reporting with data visualizations and intuitive dashboards. The key metrics provided for mobile websites by this tool are real-time social metrics, heatmaps, visits, next pages, traffic sources and countries. Whereas the key metrics provided for mobile apps are revenue/downloads, session duration, new user acquisition reports, screen views per session and number of sessions. It provides app analytics for iOS, Blackberry, Android and Windows Phone.
How To Build An iOS Application
iOS is a mobile operating system created and developed by Apple Inc. It is the operating system that presently powers many of the company’s mobile devices including the iPhone, iPad and iPod touch. In September 2015 it was the most commonly used mobile operating system in Canada, the United States, the United Kingdom, Norway, Sweden, Denmark, Japan and Australia. It is also one of the most used tablet operating system in the world. It is also the most commonly used tablet operating system in the world.
To make a program for iOS platforms one must be familiar with IDE also known as Xcode. First of all one must get the Xcode. If you want to develop apps for iOS, you need the SDK, which is provided with Xcode. Xcode only runs on Mac OS X and in case you are running a windows operating system, you have couple of options mentioned below:-
- Try to get a Mac at a reasonable rate as it can be expensive.
- Try to get it from one of your friends. If they are nice they may allow you to use it for programming. Inform that your programming will take a long time.
- Those are your legal options, there are some other options that are either illegal. You only have to choose the best suitable options.
Now that’s settled, onto the IDE. Go to the mac app store (available in mac os x 10.6.8 and later) and search Xcode. It’s the first option, click on it. Download it, it’s a lengthy download, ~4 Gb, so if you have a slow internet connection you may want to consider doing something else while it is downloading.
How To Build An Android Application
Today almost all of us are fan of Android, and might have even tried to develop an Android application. Unless one knows how to get started, they will be totally confused about the way to get started. They might wonder as to what kind of software should be used. The users of these applications enjoy them, designers, such as you have made a living out of designing apps for android powered devices.
One can get started by becoming familiar with the Android app development software kit known as the Android SDK. The Android SDK has a complete set of app development tools. The specific ones that you can definitely make use of are Debugger, Libraries, Handset Emulator Based on QEMU, Sample Code, Tutorials and Documentation. Besides these you will also discover many things once you are familiar with the kit. The first step is to get familiar with the functions mentioned in them. You should refer directly with the tutorials mentioned in kit. The tutorial will guide you with the starter module. This module will explain all the things that you need to know about Android app development as well as the functions that you will likely be depending on as you develop your own app. After completing, you will then be directed to create your first app project.
During the process of Android app development, you will utilize similar tools as required in developing Java apps. You can refer the kit’s library to figure out additional functions that you could take advantage of. These functions might help you build mobile apps that are of high quality in terms of features and functions. All of the development tools that you need for debugging and running your app can be found in the library. You would also have access to a tool that can be used for testing your app.
Developer toolbox is another useful utility with can be found in the library. It contains a module that will teach you how to write code that generates most of your Android app features. By writing code, you can build custom components and also structure your app the way you want. It sounds complicated, but the process is well explained in the tutorial as well as the module.
Reference information is also available in the SDK kit for Android app development. These references are reliable and have all the details necessary for app development.
You can also learn more by reviewing the code samples. The Android SDK kit provides you with a few samples including source code. These provide you with the information needed to make certain functions active or specific features activated in your app. It is very important to learn to read code. This is one way to build your best Android app. The samples featured are what are popular in the Android user community. Take advantage by getting fully familiar with the various samples and you’ll begin to get comfortable with the Android App development process.
It is always a challenge to write code from scratch. If you are intending to develop an Android App for a business, you could instead look at various platforms that are readily available that could provide you with drag-and-drop ability to create apps in a matter of hours without needing to learn coding or write any programs. Not only that, once your app is complete and live in the Android marketplace, you could make real-time changes within the platform and have it reflect in the app immediately.
There are various different aspects to designing an android app and they are the graphics and the controls. A background in computer programming is necessary to design an Android application even if you have all the required tools with you.
Free Web Analytical Tools
Web Analytics is the process of analyzing the behavior of visitors to a Website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Web analytics is often used as part of customer relationship management analytics (CRM analytics). The objective is to promote specific products to those customers most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help to improve the ratio of revenue to marketing costs.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.
We have complied some of the best free web analytics tools. Some of them are mentioned below:-
1. Google Analytics –
Google Analytics is leader among free analytics tools, and with good reason. Analytics is free to use on any website with no limits on pageviews that can be tracked or reports that can be generated. Basic users can get info on how many visitors and pageviews their site is receiving, what sources are sending the traffic, what search phrases are resulting in visitors, and other basic information like bounce rate.
2. Google Webmaster Tools –
Google Webmaster Tools is a great tool for maximizing your site’s visibility on the search engines. You can see how Google crawls and indexes your site. Identify specific problems the spiders are having accessing your site. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. Tell Google about your pages with Sitemaps: which pages are the most important to you and how often they change. You can also specify you would like the URLs Google indexes to appear. You can connect your Webmaster Tools account directly to your Google Analytics account.
3. AWStats –
AWStats is one of the most popular alternatives to Google Analytics, and it comes installed on many hosting accounts. It is completely free and is distributed under the GNU General Public License. AWStats provides detailed information on your visitors, browsers used, operating systems used, and screen size in addition to typical stats like visitor and pageview counts.
4. Piwick –
Piwick is an open-source real time analytics program. Piwik aims to be an open source alternative to Google Analytics and is already used on more than 150,000 websites. Piwik is a PHP MySQL software program that you download and install on your own web server. Because of this, the installation process is a little more involved than Google Analytics, but for those who do not like the idea of sharing all of their data with Google, Piwick is a good alternative.
5. Firestats –
FireStats is a simple and straight-forward Web analytics application written in PHP/MySQL. It supports numerous platforms and set-ups including C# sites, Django sites, Drupal, Joomla, WordPress and several others. FireStats has an excellent API that will assist you in creating your own custom apps or publishing platform components based on your FireStats data.
6. Yahoo –
Yahoo! Web analytics is Yahoo’s alternative to the dominant Google Analytics. It’s an enterprise-level, robust web-based third-party solution which makes accessing data easy especially for multiple-user groups. It’s got all the things you would expect from a comprehensive Web analytics tool such as pretty graphs, custom-designed reports and real-time data tracking.
7. Website Grader –
One of the newest free tools to hit the web, HubSpot’s Website Grader gives you a detailed look at numerous variables for an overall assessment of how well your site is working. It identifies some basic SEO problems and measures your popularity in social media.
8. JAWStats –
JAWStats is a server-based Web analytics application that runs with the popular AWStats (in fact, if you’re on a shared hosting plan – AWStats is probably already installed). JAWStats does two things to extend AWStats – it improves performance by reducing server resource usage and improves the user interface a little bit.
9. Woopra –
Woopra is a Web analytics application written in Java. It’s split into two parts which includes a desktop application for data analysis/exploration and a web service to monitor website statistics. Woopra has a robust user interface, an intuitive management system that allows you to run it on multiple sites and domains, and even a chat feature so that you can gather non-numerical information by talking to your site users.
10. MochiBot –
MochiBot is a free Web analytics/tracking tool especially designed for Flash assets. With MochiBot, you can see who’s sharing your Flash content, how many times people view your content, as well as helping you track where your Flash content is to prevent piracy and content theft.
Free Social Analytical Tools To Help You Manage Social Media
Social analysis is the practice of systematically examining a social problem, issue or trend, often with the aim of prompting changes in the situation being analyzed. A social problem is a situation that is viewed by some community members as being undesirable. In a business context, examples of social problems include outsourcing jobs to another country, customer data privacy and wasting energy. Social analysis, which is topic-driven, can address such issues through qualitative research or quantitative multivariate approaches. Multivariate analysis is a field of statistical analysis and data analytics that deals with variables and their relationships.
Mentioned below are some of the free social analytics tools which can help you to manage social media.
1. Buffer –
With free plan of Buffer, you get all the major engagement stats for every update posted on Facebook, Twitter, Google+ and LinkedIn.
2. Followerwonk –
Followerwonk is one of the Twitter tools which shows detailed breakdown of the followers and their activity. Click on the Analytics tab, enter a Twitter username and you can view information on followers and following. You can see how your followers fall into categories like social authority, activity, total tweets, and follower count.
3. Iconosquare –
Iconosquare is a complete Instagram management tool which includes a user-friendly Instagram analytics section that shows big-picture views of posts, likes, comments, and followers, as well as breakdowns for the last seven days or last month, plus scores for love (the likes on your photos), talk (the comments on your photos), and reach (how many likes come from outside your followers).
4. Hootsuite –
One of the most popular social media analytics tools — and for good reason — Hootsuite offers a single online dashboard to manage your social media accounts. This includes Twitter, Facebook, Google +, LinkedIn, and more.
5. My Top Tweet –
My Top Tweet comes from CrowdRiff, the makers of Riffle. Users can enter their handles, and My Top Tweet shows which tweets have been tweeted the most out of the past 3,200 on the account.
6. Twitonomy –
Twitonomy has a wealth of information. When users sign in, they get a dashboard with stats on their account’s engagement— how often they tweet, how many links, @ replies, retweets, and favorites. Users can also see which other users they reply to most often, who is or is not following back, and a breakdown of the most commonly used hashtags.
7. Social Mention –
Social Mention is good for a quick glimpse of how people are talking about your brand online. You can type in your brand name and get information about the last time it was mentioned and where. The service provides percentages detailing reach, passion, sentiment, and strength, as well as top keywords used.
8. Cyfe –
The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Their social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.
9. Beevolve –
The free plan at Beevolve lets you create and send social media messages with direct tracking on the dollars-and-cents ROI. Tell Beevolve how much it cost to create your content and how much you expect to receive per visitor, and Beevolve will handle the rest—sending the message, analyzing the response, and emailing you the report.
10. Google Analytics –
The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.
Campaign Analytics, Campaign Scorecard, Campaign KPI(s)
Basically, every campaign scorecard should constitute of the below the KPI(s):
1) Campaign names in the form of the tag used in the web analytics tool
2) Campaign tactics whether it was a SEM, Banner Ad, Video Ad & more
3) Campaign statistics such as impressions, clicks, cpc/e/a
4) Campaign traffic such as visits, page views,
5) Campaign engagement such as avg.time spent, downloads, video play & more
6) Campaign conversions such as enquiries, ecommerce purchase & more
7) Campaign ROI which can be pulled from the CRM(if you are a offline & online business) or directly from the web analytics tool if you are online business only
Below is the snapshot of 1 of the campaign scorecard alongside KPI(s):
SEO Analytics, SEO Scorecard, SEO KPI(s)
How to pull data for individual row?
1) SERP stands for Search Engine Ranking Page and the data associated for every keyword in row 3 & 4(i.e. SERP 1 for target keywords & SERP 1, 2 & 3 for target keywords ) can be pulled from tools such as Rank Checker, Moz & more
2) For row 3, 4, 5 & 6 (i.e. SEO traffic to URLs section, Dowloads or Revenue from SEO, SEM traffic for target keywords, Downloads or Revenue from SEM) can be pulled from Google Analytics, Adobe SiteCatalyst, IBM Coremetrics or any other web analytics tool
3) Finally for row 7 (i.e. Total monthly global search volume) can be pulled from Keyword Planner in Google AdWords for Google Scorecard. And for Yahoo & Bing – you can use Keyword discovery or other paid keyword marketing tools.
Social Media Analytics, Social Media Scorecard, Social Media Tools & KPIs
Social Media Marketing Analytics can be categorized into 3 forms:
1) Organic(Free) Social Media Marketing Analytics
2) Paid Social Media Marketing Analytics
3) Combined Social Media Marketing Analytics – where you will combine stats from both organic & paid social media marketing efforts
Social Media Marketing Analytics consists of below elements & KPI(s):
1) Onpage KPI(s) such as number of posts, number of comments, number of comments/shares, number of clicks/likes/+1
2) Offpage KPI(s) such as social listening i.e. how many users are talking positive/negative/neutral about the products, services, business, company & more
3) Offpage KPI(s) such as social web analytics i.e. how many users reached the website in the form of social visits, social pageviews, social conversions in the form of lead generations & ecommerce transactions
Now, lets look at the KPIs alongside Sample Scorecard which are showcased below:
1) Organic Social Media Marketing Scorecard alongside KPI(s):
